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Pretty much unnoticed by the affiliate marketing world Google recently introduced a new feature called the Wonder Wheel.

It’s a flash-based application which shows your keyword in the center and groups related terms around it. By clicking on a related keyword it drills down by creating a new, connected circle with even more related terms:

Though the information provided is not totally new (Adwords Keyword Tool, Google Suggest) it’s very helpful to get a quick overview of a niche or for keyword grouping ideas.

So if you’re keen to play with the wonder wheel, here’s how you get started (click to zoom):

Update: Einen Tag nach Veröffentlichung dieses Artikels ist doch noch ein (sogar sehr ausführlicher) Blog Post über das Google Wonder Wheel in meinem Feed Reader aufgetaucht.

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