Click fraud case study: Adwords and YSM compared

19 Januar 2009

I’m keeping this post in english since some english speaking people might be interested as well.
Recently I have opened a case with Yahoo Search Marketing concerning click fraud. Though I sent them all the data they needed they came back to me with some standard questions which I covered already in the first mail. Additionally [...]

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Anzeigenformate der 3 grossen PPC Anbieter

17 Januar 2009

Bei Ian McAnerin gefunden: Character Limitations and Format for Adwords, YSM and MSN Adcenter
Google AdWords (API)
Headline: 25
Description Line 1: 35
Description Line 2: 35
Display URL: 35
Destination URL: 1024
Yahoo YSM (API)
Ad Title: 40
Ad Short Description: 70
Ad Long Description: 190
Display URL: 25
Destination URL: 1024
MS AdCenter (API)
Headline: 25
Description Line 1: 35
Description Line 2: 35
Display URL: 35
Destination URL: 1022

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How to get a CTR of 111% in Adwords

13 Januar 2009

I dunno…

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